Framed is a modern beauty brand focused on elevated brow care. We design products for real appointments and real life—starting with Locked & Framed, our hero brow gel for flexible hold and a brushed-up, polished finish.

It shapes, lifts, and sets brows with hold that stays flexible—not stiff or crunchy—so arches look defined in person and on camera. It’s made to pair with professional services and as an everyday retail step clients can repeat at home.

On clean, dry brows, work a small amount through hairs with a spoolie. Brush upward and outward from the front, then smooth the tail. Start with less product and layer lightly if you want more hold.

Yes—sparse, full, straight, or unruly brows all work with the same technique. Sparse brows get lift and definition; fuller brows get direction without a glued-down feel. Adjust how much you use to match your look.

Use your usual cleansing routine: an oil or balm cleanser, micellar water, or makeup remover that works for your skin. Gently massage through brows, then rinse and follow with skincare as normal.

Yes. Salons, brow studios, and beauty retailers can apply through our Wholesale page. We’ll share MOQs, pricing, and onboarding so you can stock Framed where clients already trust you.

Shipping options, carriers, and delivery estimates for your address appear at checkout. For full details, see our Shipping policy.

Our return and refund rules are in the Refund policy. If something arrives damaged or your order looks wrong, reach out via our Contact page with your order number and we’ll help.

Use our Contact page for order help, press, or general questions. Include as much detail as you can (order number, photos for damage claims) so the Framed team can reply quickly.

We’re focused on perfecting the brow category first. Join our email list or follow along on social for news as new shades and companions join the line.