Great Product!
Easy to apply, holds hairs in place firmly, usage is great so much product in one pot.
Verified buyer
Framed Cosmetics
Free shipping on orders over $60+.
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Framed Brow Gel — Salon Hold, Every Day
Most brow gels flake, crunch, or just don't hold. Framed was made to fix that.
Created by a professional brow artist who spent years watching clients struggle to recreate salon results at home, this brow gel delivers strong, flexible hold that lifts, shapes, and sets your brows — without the flaking, stiffness, or white residue most formulas leave behind.
Flexible, All-Day Hold
Sets brows in place from your morning routine through to the end of the day, without going stiff or cracking as your face moves.
No Flake, No Crunch, No Residue
Formulated to hold brow hairs without that stiff, crusty finish — just a clean, natural-looking set that lasts.
Works for Every Brow Type
Sparse, full, over-plucked, or natural — Framed brow gel lifts and sets whatever brow hair you're working with.
Your clean girl routine just found its missing piece.
Start clean. Make sure your brows are free from any oils or product before you begin.
Pick up a small amount of gel on the brush — a little goes a long way.
Brush through, back to front.Work against the hair growth first to coat every strand.
Brush brows back into your desired shape and direction.
Use a spatula to press and flatten brows for a sleeker, more sculpted finish.
Stearic acid, Laurel acid, 1-octadecanol, Vitamin E, Jojoba oil, Ginger extract, Magnesium Sulfate, Sucrose, Glycerol, Propylene glycol, Sorbitol, Water
Orders will be shipped within 24hours from our Perth location.

Reviews
Great Product!
Easy to apply, holds hairs in place firmly, usage is great so much product in one pot.
Verified buyer
John Smith · Founder & brow artist
Absolutely Fantastic
Hey babe, just thought I’d let you know I absolutely love your gel !!! More than thic it sits so well, it doesn’t go white it doesn’t build up and make the hairs all stick together it’s absolutely fantastic 10/10 you’ve done really well !!!
Verified buyer
Anna.D · Verified purchase
Lasts the whole day
I absolutely love this brow gel! It lasts the whole day for me (including gym sessions) and it holds all my hairs in place. I normally struggle with finding brow gels that will hold the whole day without flaking or mixing funny with my makeup, but I don’t have any problems with this gel. I also love the tool it comes with, the flat side really helps to smooth out my brows and pack down the product. I’ve been using this for 3 months now and I’ve barely made a dent in the pot, definitely worth the money x
Verified buyer
Sarah.M · Online order
Easy to use
The gel itself is so light, easy to use and manipulate. It holds my brows in place all day & doesn’t leave a flakey residue at all!
Verified buyer
Cassie. A · Locked & Framed
Better than anything
I love the brow gel!! I’m actually so impressed. It’s way better than anything I’ve tried before. My brows stay put all day — even through a night shift and a gym session. Finally found a gel that actually lasts!!
Verified buyer
Jodie.M · Locked & Framed · Perth
Fantastic
This eyebrow gel is fantastic. The gels I’ve tried before usually either look too shiny or don’t hold my brows all day. This gel allows you to achieve a fluffy, natural look without having to use multiple products (or too much work).
Verified buyer
Matylda.B · Locked & Framed · Perth
No white or flaky peeling
"Finally found a brow gel that actually stays put 🙌
Keeps my brows in place all day and gives that brow lamination look even when I don’t have one!
No white or flaky peeling throughout the day. My brows still look fresh by the end of the day."
Verified buyer
Kirsten.P · Founder & brow artist
Super quick
I’m loving the brow gel. It’s super quick and easy to put on in the morning before I start my day, and it stays put all day, which is awesome. I like that it doesn’t feel sticky or still wet after I put it on.
Verified buyer
Britney. P · Verified purchase
Best brow gel ever
Best brow gel ever! I’ve tried a few different brands but this one doesn’t give me the flakes or the crunchy feel, it feels moisturised but also stays in place esp when having that stubborn Asian brows that grows downwards
Verified buyer
Tracey.N · Online order
12hrs laster they’re still intact
This is the best brow gel I’ve used!, I do my brows before starting work everyday and 12 hrs later they’re still intact no movement what so ever, best brow gel in the game.
Verified buyer
Loren.W · Locked & Framed
Use it every day
I genuinely love it! I use it every single day now and it’s become an absolute staple for me. My brows stay exactly where I want them all day without feeling heavy or gross, and a little goes such a long way. Safe to say I’m obsessed and will absolutely be repurchasing.
Verified buyer
Lauren.F · Locked & Framed · Perth
Same as lamination
Absolutely love my brow gel! I have quite sparse brows and the constant lamination was drying them out. So this alternative has saved my hair and it works exactly the same as lamination, and my brows look amazing even between appointments with Tyla! Will definitely be purchasing a new tub when this runs out.
Verified buyer
Lane. L · Locked & Framed · Perth
Only product that works
Framed brow gel is one of the only products that keeps my very unruly brows in place, and shapes them so well that I don’t have to fill them in as often between brow appointments. Absolutely love it!
Verified buyer
Loren. C · Founder & brow artist
Stay put all day
I love the brow gel, my brows stay put all day and it doesn’t feel weird on my skin.
Verified buyer
Damaris.S · Verified purchase
Great Product!
Easy to apply, holds hairs in place firmly, usage is great so much product in one pot.
Verified buyer
John Smith · Founder & brow artist
Absolutely Fantastic
Hey babe, just thought I’d let you know I absolutely love your gel !!! More than thic it sits so well, it doesn’t go white it doesn’t build up and make the hairs all stick together it’s absolutely fantastic 10/10 you’ve done really well !!!
Verified buyer
Anna.D · Verified purchase
Lasts the whole day
I absolutely love this brow gel! It lasts the whole day for me (including gym sessions) and it holds all my hairs in place. I normally struggle with finding brow gels that will hold the whole day without flaking or mixing funny with my makeup, but I don’t have any problems with this gel. I also love the tool it comes with, the flat side really helps to smooth out my brows and pack down the product. I’ve been using this for 3 months now and I’ve barely made a dent in the pot, definitely worth the money x
Verified buyer
Sarah.M · Online order
Easy to use
The gel itself is so light, easy to use and manipulate. It holds my brows in place all day & doesn’t leave a flakey residue at all!
Verified buyer
Cassie. A · Locked & Framed
Better than anything
I love the brow gel!! I’m actually so impressed. It’s way better than anything I’ve tried before. My brows stay put all day — even through a night shift and a gym session. Finally found a gel that actually lasts!!
Verified buyer
Jodie.M · Locked & Framed · Perth
Fantastic
This eyebrow gel is fantastic. The gels I’ve tried before usually either look too shiny or don’t hold my brows all day. This gel allows you to achieve a fluffy, natural look without having to use multiple products (or too much work).
Verified buyer
Matylda.B · Locked & Framed · Perth
No white or flaky peeling
"Finally found a brow gel that actually stays put 🙌
Keeps my brows in place all day and gives that brow lamination look even when I don’t have one!
No white or flaky peeling throughout the day. My brows still look fresh by the end of the day."
Verified buyer
Kirsten.P · Founder & brow artist
Super quick
I’m loving the brow gel. It’s super quick and easy to put on in the morning before I start my day, and it stays put all day, which is awesome. I like that it doesn’t feel sticky or still wet after I put it on.
Verified buyer
Britney. P · Verified purchase
Best brow gel ever
Best brow gel ever! I’ve tried a few different brands but this one doesn’t give me the flakes or the crunchy feel, it feels moisturised but also stays in place esp when having that stubborn Asian brows that grows downwards
Verified buyer
Tracey.N · Online order
12hrs laster they’re still intact
This is the best brow gel I’ve used!, I do my brows before starting work everyday and 12 hrs later they’re still intact no movement what so ever, best brow gel in the game.
Verified buyer
Loren.W · Locked & Framed
Use it every day
I genuinely love it! I use it every single day now and it’s become an absolute staple for me. My brows stay exactly where I want them all day without feeling heavy or gross, and a little goes such a long way. Safe to say I’m obsessed and will absolutely be repurchasing.
Verified buyer
Lauren.F · Locked & Framed · Perth
Same as lamination
Absolutely love my brow gel! I have quite sparse brows and the constant lamination was drying them out. So this alternative has saved my hair and it works exactly the same as lamination, and my brows look amazing even between appointments with Tyla! Will definitely be purchasing a new tub when this runs out.
Verified buyer
Lane. L · Locked & Framed · Perth
Only product that works
Framed brow gel is one of the only products that keeps my very unruly brows in place, and shapes them so well that I don’t have to fill them in as often between brow appointments. Absolutely love it!
Verified buyer
Loren. C · Founder & brow artist
Stay put all day
I love the brow gel, my brows stay put all day and it doesn’t feel weird on my skin.
Verified buyer
Damaris.S · Verified purchase
Help
Orders ship within 1–2 business days. You’ll get tracking by email as soon as your parcel is on the way.
Returns & Refunds
We want you to love Framed. But if something isn't right, here's what you need to know.
Faulty or damaged products If your order arrives damaged, faulty, or not as described, we'll make it right. Contact us within 7 days of receiving your order at framedcosmeticsau@gmail.com with your order number and a photo of the issue. You'll receive a replacement or full refund — your choice.
Change of mind Because Framed is a cosmetic product, we're unable to accept returns or exchanges for change of mind. We recommend reviewing the product details carefully before purchasing.
Proof of purchase All claims require proof of purchase. Please keep your order confirmation email handy.
Your consumer rights Our products come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure, and compensation for any reasonably foreseeable loss or damage.
For more information visit consumer.gov.au.
Currently we do not ship internationally, but it is something we are working on.