Portrait, Framed founder

Founder

Formulated by a brow artist

Tyla works as a brow artist in Perth. Her days are spent refining shape, balance, and finish — details that only read as effortless when the product underneath is right.

Locked & Framed came from that standard: a smoothing brow gel she could use on clients and on herself — hold without stiffness, finish without looking overdone.

Framed keeps the range intentionally small: one product, considered from formulation to packaging, so the story stays clear and the quality stays consistent.

A polished, reliable brow gel that had to feel as considered as it performed — for clients, and for every day.