It holds my brows in place without that stiff, crunchy feeling — I’m picky, and this one stays in my kit.
Verified buyer
Perfect brows aren't luck. They're Framed.
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The world of Framed
Brand Story
Framed exists because good enough was never good enough. Founded by a professional brow artist who spent years perfecting the art of the perfect brow, Framed was created after one too many clients asked the same question — why can't I find a brow gel that actually works?
The answer was simple. Nobody had made one worth using. So she did. Every detail of the Framed formula was built around one promise — salon-quality hold, every single day, without the crunch, flaking, or damage. Because your brows deserve better. And settling was never really her thing.
The brow gel
Not your average brow gel
We didn't settle. Neither should you.
Looks like nothing. Works like everything.
No crunch. No flaking. Just brows that move like yours.
Crafted to sit with your routine
Small enough for your shelf. Big enough to make a difference.
By a brow artist, for real brows
Created behind the chair, not in the boardroom.
Shaped for everyday wear
Morning to night, without a touch up in sight.
Behind the brand
Meet Tyla! brow artist & founder
Tyla is a professional brow artist based in Perth, with years of experience shaping brows that feel polished, natural, and wearable every day.
She created Locked & Framed Smoothing Brow Gel because she wanted a product she could trust on clients and on herself — one that holds brows in place without feeling stiff or overdone.
Framed is the result of that salon-floor experience: a focused, one-product line built around performance, beauty, and the details that make brows look effortlessly put together.
Created by a brow artist who wanted a polished, reliable brow product that felt as beautiful as it performed.
Social proof
As loved by brow lovers
We're collecting words from early wearers — real quotes will sit here soon. Replace these placeholders anytime.
Quick to apply before work; they still look brushed up by the end of the day.
Verified buyer
Smells clean, feels light, and the finish looks natural in photos — exactly what I wanted for everyday.
Verified buyer
Easy to use and lasts all day — exactly what I wanted for my brows.
Verified buyer
It holds my brows in place without that stiff, crunchy feeling — I’m picky, and this one stays in my kit.
Verified buyer
Quick to apply before work; they still look brushed up by the end of the day.
Verified buyer
Smells clean, feels light, and the finish looks natural in photos — exactly what I wanted for everyday.
Verified buyer
Easy to use and lasts all day — exactly what I wanted for my brows.
Verified buyer
FAQ
Quick answers
Everything you need to know before you try Locked & Framed.
What does the brow gel do?
Locked & Framed shapes and sets brows with a flexible hold that stays brushed-up without stiffness or crunch — so they look polished in real life and on camera.
Is it suitable for all brow types?
Yes. Sparse, full, straight, or unruly — work a small amount through brows with a spoolie to lift and define. Build lightly for soft days or layer for stronger hold.
How do I use it?
Brush brows upward and outward from the front, then smooth the tail. Start with less product and add as needed. Allow a moment to set; remove with your usual cleanser.
Do you offer wholesale?
We do. Salons, studios, and retailers can reach out via our wholesale enquiry form — we’ll share linesheets, MOQs, and onboarding details.
When will more products launch?
We’re focused on perfecting the brow category first. Join the list or follow along for news as new shades and companions join the line.