Salon brows, every day. That's Framed.

Salon brows, every day. That's Framed.

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Made by a brow artist who got tired of watching her clients settle for average brow products.
Flexible hold. no crunch, no flake, no quitting on you halfway through the day. This is the gel the girls keep asking about — the one they're actually obsessed with.
 
 
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Framed Cosmetics

Framed Brow Gel & Dual-Ended Brush Kit | Salon Brow Lamination Look

$49.00 AUD
$49.00 AUD
Sale Sold out
Taxes included.
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The brow gel

The girls are always asking about.

Holds all day - and we mean that

perfect brows that stay exactly where you put them.

Fits into your morning routine with perfect brows in 30 seconds.

Gym bag, vanity shelf, handbag. She goes everywhere.

Made behind the chair, not in a boardroom.

By someone who's done thousands of brows and knows exactly what they need.

6am to midnight - still on.

Wears through workouts, brunch with the girls and everything after. No touch up required.

 
 
Framed brand mark

She made a brow gel that actually works

Tyla's a professional brow artist in Perth who's spent years doing the brows girls can't stop talking about. She lost count of how many times clients asked her to recommend a brow gel.
A gel that actually keeps up — morning pilates, the 9-to-5, dinner with the girls, all the way through to last drinks. Doesn't go stiff. Doesn't flake. Doesn't quit before you do.
Framed is that gel — built to the salon standard, finally out from behind the chair. Yours are always on. Now you know why.
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THE GIRLS ARE TALKING

Trusted by so many

Real girls. Real brows. Real results.

Great Product!

Easy to apply, holds hairs in place firmly, usage is great so much product in one pot.

Easy to apply, holds hairs in place firmly, usage is great so much product in one pot.

Verified buyer

John SmithFounder & brow artist

Absolutely Fantastic

Hey babe, just thought I’d let you know I absolutely love your gel !!! More than thic it sits so well, it doesn’t go white it doesn’t build up and make the hairs all stick together it’s absolutely fantastic 10/10 you’ve done really well !!!

Hey babe, just thought I’d let you know I absolutely love your gel !!! More than thic it sits so well, it doesn’t go white it doesn’t build up and make the hairs all stick together it’s absolutely fantastic 10/10 you’ve done really well !!!

Verified buyer

Anna.DVerified purchase

Lasts the whole day

I absolutely love this brow gel! It lasts the whole day for me (including gym sessions) and it holds all my hairs in place. I normally struggle with finding brow gels that will hold the whole day without flaking or mixing funny with my makeup, but I don’t have any problems with this gel. I also love the tool it comes with, the flat side really helps to smooth out my brows and pack down the product. I’ve been using this for 3 months now and I’ve barely made a dent in the pot, definitely worth the money x

I absolutely love this brow gel! It lasts the whole day for me (including gym sessions) and it holds all my hairs in place. I normally struggle with finding brow gels that will hold the whole day without flaking or mixing funny with my makeup, but I don’t have any problems with this gel. I also love the tool it comes with, the flat side really helps to smooth out my brows and pack down the product. I’ve been using this for 3 months now and I’ve barely made a dent in the pot, definitely worth the money x

Verified buyer

Sarah.MOnline order

Easy to use

The gel itself is so light, easy to use and manipulate. It holds my brows in place all day & doesn’t leave a flakey residue at all!

The gel itself is so light, easy to use and manipulate. It holds my brows in place all day & doesn’t leave a flakey residue at all!

Verified buyer

Cassie. ALocked & Framed

Better than anything

I love the brow gel!! I’m actually so impressed. It’s way better than anything I’ve tried before. My brows stay put all day — even through a night shift and a gym session. Finally found a gel that actually lasts!!

I love the brow gel!! I’m actually so impressed. It’s way better than anything I’ve tried before. My brows stay put all day — even through a night shift and a gym session. Finally found a gel that actually lasts!!

Verified buyer

Jodie.MLocked & Framed · Perth

Fantastic

This eyebrow gel is fantastic. The gels I’ve tried before usually either look too shiny or don’t hold my brows all day. This gel allows you to achieve a fluffy, natural look without having to use multiple products (or too much work).

This eyebrow gel is fantastic. The gels I’ve tried before usually either look too shiny or don’t hold my brows all day. This gel allows you to achieve a fluffy, natural look without having to use multiple products (or too much work).

Verified buyer

Matylda.BLocked & Framed · Perth

No white or flaky peeling

"Finally found a brow gel that actually stays put 🙌

Keeps my brows in place all day and gives that brow lamination look even when I don’t have one!

No white or flaky peeling throughout the day. My brows still look fresh by the end of the day."

"Finally found a brow gel that actually stays put 🙌

Keeps my brows in place all day and gives that brow lamination look even when I don’t have one!

No white or flaky peeling throughout the day. My brows still look fresh by the end of the day."

Verified buyer

Kirsten.PFounder & brow artist

Super quick

I’m loving the brow gel. It’s super quick and easy to put on in the morning before I start my day, and it stays put all day, which is awesome. I like that it doesn’t feel sticky or still wet after I put it on.

I’m loving the brow gel. It’s super quick and easy to put on in the morning before I start my day, and it stays put all day, which is awesome. I like that it doesn’t feel sticky or still wet after I put it on.

Verified buyer

Britney. PVerified purchase

Best brow gel ever

Best brow gel ever! I’ve tried a few different brands but this one doesn’t give me the flakes or the crunchy feel, it feels moisturised but also stays in place esp when having that stubborn Asian brows that grows downwards

Best brow gel ever! I’ve tried a few different brands but this one doesn’t give me the flakes or the crunchy feel, it feels moisturised but also stays in place esp when having that stubborn Asian brows that grows downwards

Verified buyer

Tracey.NOnline order

12hrs laster they’re still intact

This is the best brow gel I’ve used!, I do my brows before starting work everyday and 12 hrs later they’re still intact no movement what so ever, best brow gel in the game.

This is the best brow gel I’ve used!, I do my brows before starting work everyday and 12 hrs later they’re still intact no movement what so ever, best brow gel in the game.

Verified buyer

Loren.WLocked & Framed

Use it every day

I genuinely love it! I use it every single day now and it’s become an absolute staple for me. My brows stay exactly where I want them all day without feeling heavy or gross, and a little goes such a long way. Safe to say I’m obsessed and will absolutely be repurchasing.

I genuinely love it! I use it every single day now and it’s become an absolute staple for me. My brows stay exactly where I want them all day without feeling heavy or gross, and a little goes such a long way. Safe to say I’m obsessed and will absolutely be repurchasing.

Verified buyer

Lauren.FLocked & Framed · Perth

Same as lamination

Absolutely love my brow gel! I have quite sparse brows and the constant lamination was drying them out. So this alternative has saved my hair and it works exactly the same as lamination, and my brows look amazing even between appointments with Tyla! Will definitely be purchasing a new tub when this runs out.

Absolutely love my brow gel! I have quite sparse brows and the constant lamination was drying them out. So this alternative has saved my hair and it works exactly the same as lamination, and my brows look amazing even between appointments with Tyla! Will definitely be purchasing a new tub when this runs out.

Verified buyer

Lane. LLocked & Framed · Perth

Only product that works

Framed brow gel is one of the only products that keeps my very unruly brows in place, and shapes them so well that I don’t have to fill them in as often between brow appointments. Absolutely love it!

Framed brow gel is one of the only products that keeps my very unruly brows in place, and shapes them so well that I don’t have to fill them in as often between brow appointments. Absolutely love it!

Verified buyer

Loren. CFounder & brow artist

Stay put all day

I love the brow gel, my brows stay put all day and it doesn’t feel weird on my skin.

I love the brow gel, my brows stay put all day and it doesn’t feel weird on my skin.

Verified buyer

Damaris.SVerified purchase

FAQ

Quick answers

Everything you need to know before you buy.

What does the brow gel do?

Framed lifts and locks your brow hairs in place with a flexible, crunch-free hold that lasts all day. No stiffness, no flaking, no white residue. Your brows go on in 30 seconds and stay on until you take them off.

Is it suitable for all brow types?

Yes - framed works on sparse brows, full brows, over-plucked brows, natural brows. If you've got brow hair. Framed works with it. It lifts and sets whatever you have, exactly where you want it.

How do I use it?

Swipe the spoolie through the gel, brush through your brows hairs in the direction you want them to sit, and you're done. 30 seconds. No touch-ups needed. The girls use it as the last step before they walk out the door.

Do you offer wholesale?

Yes. We work with salons, studios, and beauty retailers. Hit the wholesale enquires button above and we'll get back to you with everything you need.