It holds my brows in place without that stiff, crunchy feeling — I’m picky, and this one stays in my kit.
Verified buyer
Salon brows, every day. That's Framed.
Shop Now
f.
The world of Framed
She made a brow gel that actually works
Framed was made by a professional brow artist who got sick of watching her clients leave the salon with perfect brows - then go home and spend money on gels that couldn't come close. Every single client asked the same question: 'wait, what do you use? Because nothing I buy works like this.'
She'd been answering that question for years. So she made the perfect brow gel. Strong, flexible hold that works with the brow hairs, not against them No crunch. No flaking. No going back. The brow gel the girls are asking about - because yours are always on.
The brow gel
The brow gel the girls are always asking about.
No crunch. No flaking. No going back.
Holds all day - and we mean that
perfect brows that stay exactly where you put them.
Fits into your morning routine with perfect brows in 30 seconds.
Gym bag, vanity shelf, handbag. She goes everywhere.
Made behind the chair, not in a boardroom.
By someone who's done thousands of brows and knows exactly what they need.
6am to midnight - still on.
Wears through workouts, brunch with the girls and everything after. No touch up required.
Behind the brand
Meet Tyla. The girl behind the perfect brows you see everywhere.
Tyla is a professional brow artist based in Perth, Australia who has spent years doing brows the girls can't stop talking about. The kind that holds all day, lift exactly right, and have everyone asking what she used.
She created Framed because the answer to 'what do you use in my brows?' was always the same: nothing you can actually buy. every client left the salon with perfect brows and went home to gels that couldn't come close. So she made the perfect brow gel.
Framed is the product. Built to the standard she holds in the salon, finally available to every girl who's been asking.
Made by someone who's done thousands of brows and refused to keep the formula a secret.
The GirLS ARE TALKING
The brow gel the group chat is always asking about.
Real girls. Real brows. Real results.
Quick to apply before work; they still look brushed up by the end of the day.
Verified buyer
Smells clean, feels light, and the finish looks natural in photos — exactly what I wanted for everyday.
Verified buyer
Easy to use and lasts all day — exactly what I wanted for my brows.
Verified buyer
It holds my brows in place without that stiff, crunchy feeling — I’m picky, and this one stays in my kit.
Verified buyer
Quick to apply before work; they still look brushed up by the end of the day.
Verified buyer
Smells clean, feels light, and the finish looks natural in photos — exactly what I wanted for everyday.
Verified buyer
Easy to use and lasts all day — exactly what I wanted for my brows.
Verified buyer
FAQ
Quick answers
Everything you need to know before you buy.
What does the brow gel do?
Framed lifts and locks your brow hairs in place with a flexible, crunch-free hold that lasts all day. No stiffness, no flaking, no white residue. Your brows go on in 30 seconds and stay on until you take them off.
Is it suitable for all brow types?
Yes - framed works on sparse brows, full brows, over-plucked brows, natural brows. If you've got brows hair. Framed works with them. It lifts and sets whatever you have, exactly where you want it.
How do I use it?
Swipe the spoolie through the gel, brush through your brows hairs in the direction you want them to sit, and your done. 30 seconds. No touch-ups needed. The girls use it as the last step before they walk out the door.
Do you offer wholesale?
Yes. We work with salons, studios, and beauty retailers. Hit the wholesale enquires button above and we'll get back to you with everything you need.